Classes

Can Customers Find Your Brand? Marketing Strategies for AI-Driven Search

Traditional search marketing strategies need a refresh as AI platforms transform how consumers search online. Even market‑leading brands risk becoming …

Get Work Back on Track With Visual Management

Invisible workflows and unclear objectives can stall even the best-run teams. In this course, explore the foundational principles of visual …

How Site Visits Speed Innovative Changes

Visiting companies that have successfully implemented innovative processes can accelerate change and build leadership alignment in your own organization. In …

A Smarter Approach to Measuring Customer Experience

Tracking too many customer experience (CX) metrics can obscure the data that matters most. In this course, learn how to …

How to Use Generative AI for Pricing

Explore the innovative ways in which generative AI is reshaping retail pricing strategies. Learn how to master the use of …

Business Model Innovation: Seven Essentials

Business model innovation is about more than novelty—it requires thoughtful system design and the right combination of components to drive …

How to Profit From Retro-Innovation

Explore how to profit from retro-innovation by bringing past products into the present market. Learn about the impact of social …

Building Innovation Teams Across National Borders

As organizations expand globally, dispersing R&D teams across national borders introduces real challenges—restrictive immigration policies, fragmented collaboration, and inconsistent innovation …

The High Cost of Executives’ Intellectual Property Blind Spots

Intellectual property (IP) is a critical business asset, yet many executives lack the foundational knowledge to manage it effectively. This …